When the covid-19 pandemic started in 2020, Carlos Diaz’s life took a 180 diploma flip. He thinks about that second and didn’t think about that, three years later —in 2023—, rural life, on his household’s farm, was going to be his, all of him. At the moment, he was 13 years previous and spent his days locked up in an residence within the municipality of La Vega within the division of Cundinamarca, 54 kilometers from Bogota, the capital of Colombia. The house was small and he didn’t be happy, till his father returned to his grandfather’s property, a farm that had been within the household for 30 years however had not been used. Since he died, every one had gone his method and nobody had returned.
Till the pandemic got here. So going again to that place fell like a glove. At a time when social distancing was really helpful, there they may very well be outside and away from the tumult of town. He returned to his father, as they started to repair and adapt the place once more. He purchased his boots, a safari hat and so they set to work. The vegetation, the clear air and the truth that there was no must put on masks, satisfied them to remain completely. It took them 15 days to arrange an area to reside, first the 2 of them, till later the entire household joined them. Diaz admits that he didn’t have any expertise or information concerning how the land is labored to supply meals. With the few seeds he had at house, the information of his father in veterinary medication and tutorials on YouTube, he started to supply carrots, some corn, bananas, lettuce and included about 10 chickens that have been on the farm, which caught the eye of his older brother, Juan Diaz, or as he likes to name him El Hermanager.
“He [Juan] he noticed all that I used to be doing and advised me: ‘We should always file it, as a result of it’s one thing cool and to point out folks that they’ll return to the countryside and to custom. As a result of the conventional factor is that they go to town to search for alternatives’. I did the alternative, ”he tells America a Futura. The primary video of him on YouTube on tips on how to make an natural backyard at house was the seed of The sheep farm, a venture centered on counting, disseminating and preserving the teachings of the agricultural world. A channel that now, primarily on TikTok —the modern audiovisual platform—, has grow to be a benchmark with nearly 21 million followers.
He says that at the beginning it was not simple to mix the duties on the farm with the creation of content material and his obligations at college. For Diaz, the farm continues to be a enjoyable place, he doesn’t see it as a job or an obligation, however he didn’t assume that what occurred every single day, which could be very regular for many who reside this sort of life, can be attention-grabbing for him. relaxation. The content material, regardless of the difficulties, continued to be produced as extra animals arrived, extra crops, extra manufacturing and sale of what was harvested on the farm. “Corporations started to reach to assist us with publicity, which additionally allowed us to rent assist and in order that we are able to make the farm extra stunning. It took me loads to arrange my life, as a pupil, as a farmer, as a influencers and the opposite issues that I’ve within the household, however now I’ve a calendar, occasions and dates for every part”, he affirms.
When Diaz began, there weren’t many content material creators with the intention of disseminating good practices that assist with sustainable improvement. He says that he has by no means made up what it’s prefer to reside within the countryside, quite the opposite, he has at all times tried to point out how “laborious” the lifetime of an agricultural producer will be and its actuality, “simply as you possibly can have a crop that’s effective, three days then a really heavy rain can fall and fully break it,” he says. “This isn’t simple”, he insists, “it’s not like going to the grocery store for greens, which buys it less expensive and sells it dearer, so there isn’t any recognition and revenue for many who plant it”.
“I would love the youth to be inspired to return to the sphere. Most peasants and individuals who work the land are older. They’re 50, 60 years previous, so in 30 years, when they’re gone, what are we going to eat? My concept is to share what this job means in a enjoyable method, however to point out that it additionally takes lots of work. I additionally train tips on how to produce meals and never solely to people who find themselves from the countryside. I’ve made movies of city and different gardens for individuals who reside in smaller locations inside the metropolis. Folks have replicated it, they’ve additionally despatched me images, movies and I’ve seen attention-grabbing issues”, says Diaz.
The younger content material creator is conscious of the issues that local weather change brings to manufacturing, life in rural areas and the connection we’ve got with the atmosphere. Subsequently, the main target and dedication to practices that contribute to a imaginative and prescient of sustainable improvement are at all times on the desk, like his hat and boots, equipment that he by no means lacks for work. “My grandfather had that mentality. I didn’t get to fulfill him, however my household advised me that he didn’t use chemical substances on the farm. I thanks for that, as a result of the land the place I’m is fertile. If I don’t maintain it, what might I go away for my niece if she desires to plant right here in a couple of years? It’s not merely to assume that that is going to work for me, however that somebody is coming after it ”, he explains.
After the popularity, Diaz feels that every part has been constructive. He has had extra work due to the publicity he has obtained, which has allowed him to rent extra folks to assist him with the farm. “I see recognition once I go away the farm, as a result of for the neighbors I’m Carlos. They ask me for a favor, I do it and if I ask them for a favor, they assist me too. Right here within the discipline nothing adjustments and they’re all superb folks. It’s tough for me to really feel completely different, that’s, being right here within the discipline has actually helped me loads, ”he specifies.
There are others tiktokers in Latin America that additionally create content material much like that of Diaz, selling the makes use of and customs of their areas in rural areas comparable to Miguel Babo (Guatemala) or the Leon Verde channel (Peru). “The work within the fields could be very intensive, that’s, one right here can train about chickens and the opposite can train about chickens as properly, however they are going to by no means train the identical factor as a result of it’s inconceivable,” says Diaz. “Extra is being shared about this life, which is absolutely superb, it is extremely calm and little by little it’s starting to be valued extra, so it helps to have extra influencers like this,” he concludes.